The All-Ukrainian scientific and pedagogical advanced training “Marketing communication strategies on a...

The All-Ukrainian scientific and pedagogical advanced training “Marketing communication strategies on a budget”

3149
Poltava State Agrarian University
Center for Ukrainian and European Scientific Cooperation

 

The All-Ukrainian scientific and pedagogical advanced training

MARKETING COMMUNICATION STRATEGIES ON A BUDGET

November 28 – January 8, 2023

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Program of the All-Ukrainian scientific and pedagogical advanced training

We kindly invite academic and research staff of higher education institutions and scientific establishments, practitioners, postdoctoral, postgraduate and undergraduate students, and all interested in the topic to take part in the advanced training.

The professional program of advanced training is based on the latest scientific approaches to the organization of adult learning, achievements of psychological-pedagogical, social, and behavioral sciences. It is focused on the development and advancement of legal, psychological-pedagogical, communicative, communication competencies, as well as practical skills and attainments of interactive communication and professional-personal growth to improve professional communication and the implementation of teaching activities.

All participants will be provided with a collection of abstracts and an electronic certificate.

The workload of advanced training consists of 6 credits ECTS (180 hours) and distributes 6 hours each day for 6 business weeks.

MEMBERS OF THE ORGANIZING COMMITTEE:

Aranchii Valentyna Ivanivna – PhD in Economics, Professor, Acting Rector of Poltava State Agrarian University, Head of the Organizing Committee;

Halych Oleksandr Anatoliiovych     – PhD in Economics, Professor, First Vice Rector, Poltava State Agrarian University, Deputy Head of the Organizing Committee;

Horb Oleh Oleksandrovych – PhD in Agriculture, Associate Professor, Vice Rector for Academic and Research Affairs, Poltava State Agrarian University, Deputy Head of the Organizing Committee;

Svitlychna Alla Vasylivna – PhD in Economics, Associate Professor, Director of the Educational and Scientific Institute of Economics, Management, Law and Information Technologies, Poltava State Agrarian University;

Pysarenko Volodymyr Viktorovych – Doctor of Economics, Professor, Head, Professor at the Department of Marketing, Poltava State Agrarian University;

Vakulenko Yuliia Valentynivna – PhD in Agriculture, Associate Professor, Head of the Educational and Research Center of Information and Communication Technologies in Education and Adult Education, Poltava State Agrarian University;

Barbinov Vitalii Viktorovych – PhD in Pedagogy, Head of the Department of Adult Education and Innovative Development, Poltava State Agrarian University.

THE EVENT INCLUDES THREE ZOOM LECTURES:

5th December, 14:30, lecture Storytelling as an essential component of branding”.

12th December, 14:30, lecture “Effective social media advertising”.

19th December, 14:30, lecture Nonfinancial strategies of marketing communications”.

Speakers – Liadskyi Ihor Kostiantynovych – PhD in Agriculture, Assistant Professor at the Department of Marketing, Leading Expert of the Department of Marketing, Poltava State Agrarian University;

Tereshchenko Ivan Oleksiiovych – PhD in Economics, Senior Lecturer at the Department of Marketing, Poltava State Agrarian University.

A link to the online lecture will be sent to all participants after paying participation fees. Online lectures will be saved.

REGISTRATION PROCEDURE:

Participation form: remote.

Persons who are interested in participation should before November 25, 2022 (inclusively):

1) fill an application form;

2) send a copy of payment confirmation to Organizing advanced_training@cuesc.org.ua (the coordinator provides you with payment details when you fill in an application).

NB!

From November 28 to January 8, 2023 (inclusively), during the advanced training, participants should send research-methodological abstracts to advanced_training@cuesc.org.ua.

RE: PSAU ADVANCED TRAINING

Participation in the scientific and pedagogical advanced training without research and methodological report is impossible.

After February 10, 2023, every participant will receive a collection of abstracts and a certificate via e-mail indicated in the participation form.

CONTACTS:

Center for Ukrainian and European Scientific Cooperation

Contact person: Liashchova Anastasiia Oleksandrivna, Coordinator of the All-Ukrainian scientific and pedagogical advanced training.
Contact number:  + 38 (095) 653 40 42
Email: advanced_training@cuesc.org.ua
Web-site:  cuesc.org.ua
Facebook: facebook.com/cuescinfo
YouTube: youtube.com/channel/cuescinfo

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