Poltava State Agrarian University
Center for Ukrainian and European Scientific Cooperation
The All-Ukrainian scientific
and pedagogical advanced training
FORMATION PECULIARITIES
AND DEVELOPMENT AREAS
OF THE BRAND OF A HIGHER EDUCATION INSTITUTION
IN THE DIGITAL ENVIRONMENT
November 4 – December 15, 2024
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Program
We kindly invite academic and research staff, practitioners, undergraduate, postgraduate and postdoctoral students, and all interested in the relevant to participate in the all-Ukrainian scientific-pedagogical advanced training.
All participants will be provided with a collection of abstracts and an electronic certificate.
The workload of advanced training consists of 6 credits ECTS (180 hours) and distributes 6 hours each day for 6 business weeks.
The professional program of advanced training is based on the latest scientific approaches to the organization of adult learning, achievements of psychological-pedagogical, social, and behavioral sciences. It is focused on the development and advancement of legal, psychological-pedagogical, communicative, communication competencies, as well as practical skills and attainments of interactive communication and professional-personal growth to improve professional communication and the implementation of teaching activities.
MEMBERS OF THE ORGANIZING COMMITTEE
Halych Oleksandr Anatoliiovych – PhD in Economics, Professor, Rector of Poltava State Agrarian University, Head of the Organizing Committee;
Aranchii Valentyna Ivanivna – PhD in Economics, Professor, First Vice Rector, Poltava State Agrarian University, Deputy Head of the Organizing Committee;
Horb Oleh Oleksandrovych – PhD in Agriculture, Associate Professor, Vice Rector for Academic and Research Affairs, Poltava State Agrarian University, Deputy Head of the Organizing Committee;
Diachkov Dmytro Volodymyrovych – Doctor of Economics, Professor, Director of the Educational and Scientific Institute of Economics, Management, Law and Information Technologies, Poltava State Agrarian University;
Pysarenko Volodymyr Viktorovych – Doctor of Economics, Professor, Head of the Department of Marketing, Poltava State Agrarian University;
Vakulenko Yuliia Valentynivna – PhD in Agriculture, Associate Professor, Head of the Educational and Research Center of Information and Communication Technologies in Education and Adult Education, Poltava State Agrarian University;
Dudnyk Volodymyr Vasylovych – PhD in Engineering, Associate Professor, Head of the Department of Adult Education and Innovative Development, Poltava State Agrarian University.
THE EVENT INCLUDES THREE ZOOM LECTURES
13th November, 14:30, lecture “Positioning and development areas of the brand of a higher education institution in the digital environment”.
20th November, 14:30, lecture “Transparency and information openness of higher education institutions”.
27th November, 14:30, lecture “Features of setting up targeted advertising in promoting the brand of a higher education institution in social networks (a practical case)”.
Speakers – Tereshchenko Ivan Oleksiiovych, PhD in Economics, Associate Professor, Senior Lecturer at the Department of Marketing, Poltava State Agrarian University, Tereshchenko Nataliia Ivanivna, Expert at the Sector of Innovative Learning Technologies and Educational Process Organization of the Department of Education Quality Monitoring and Assurance, Poltava State Agrarian University.
ACADEMIC INTEGRITY
The Organizing Committee of the All-Ukrainian Advanced training guarantees high-quality anonymous peer-review of each contribution. All papers are subject to check for plagiarism using StrikePlagiarism.com by the Polish company Plagiat.pl.
REGISTRATION PROCEDURE
Participation form: remote.
Persons who are interested in participation should before October 29, 2024 (inclusively):
2) send a copy of payment confirmation to Organizing advanced_training@cuesc.org.ua (the coordinator provides you with payment details when you fill in an application).
NB!
From November 4 to December 15, 2024 (inclusively), during the advanced training, participants should send research-methodological abstracts to advanced_training@cuesc.org.ua.
RE: Advanced training on development areas of a HEI brand.
Participation in the scientific and pedagogical advanced training without research and methodological report is impossible.
After January 31, 2025, every participant will receive a collection of abstracts and a certificate via e-mail indicated in the participation form.
PROHIBITION ON USING THE AGGRESSOR STATE’S SCHOLARLY PAPERS
Languages: Ukrainian and English. It is prohibited citing and including in the reference list Russian-language publications published in any country, including papers written in other languages but published in russia and belarus.
REQUIREMENTS FOR ABSTRACTS
Volume – from 2 to 5 pages, А-4, Microsoft Word.
Font – Times New Roman, size – 14; line spacing – 1,5; the first line indention – 1,25 cm; margins – 2 cm.
Sequence of materials in abstracts: title (semi-bold capitals); the author’s surname and initials (semi-bold); academic degree, rank (if any), post, place of employment (study); text.
A file should be titled in accordance with the participant’s surname and initials (for example: Shevchenko T.H._abstracts).
References (without repetitions) are at the bottom of the text taking into account the National Standard of Ukraine DSTU 8302: 2015 “Information and documentation. Bibliographic reference. General principles and rules of composition”. Citations in the text should be marked with numerical order of a source according to the list and page (pages) number, for example [7, p. 16].
Languages: Ukrainian, English.
SAMPLE OF ABSTRACTS
Напрями розвитку бренду ЗВО
у цифровому середовищі
Терещенко І. О.
кандидат економічних наук, доцент,
доцент кафедри маркетингу
Полтавський державний аграрний університет
м. Полтава, Україна
Текст… [1].
<…>
Література:
Барицька В. Г. Проблеми реформування системи прогнозування та планування соціально-економічного розвитку держави. Фінансовий простір. 2011. № 2(2). С. 80–82.
CONTACTS
Center for Ukrainian and European Scientific Cooperation
Contact person: Liashchova Anastasiia Oleksandrivna, Coordinator of the All-Ukrainian scientific and pedagogical advanced training.
Contact number: + 38 (095) 653 40 42
Email: advanced_training@cuesc.org.ua
Web-site: cuesc.org.ua
Facebook: facebook.com/cuescinfo
YouTube: youtube.com/channel/cuescinfo
